Welcome to a new era of mobile app advertising on TV streaming platforms! In an exciting collaboration, Roku and Unity have joined forces to redefine the way we promote apps on the big screen. This strategic partnership combines Roku's premium TV inventory with Unity's advanced user acquisition technology, creating a powerful synergy that opens up endless possibilities for app marketers. Get ready to explore the unique blend of reach, efficiency, and innovation that this partnership brings to the world of digital advertising.
The Power of the Roku-Unity Partnership
Discover how the strategic partnership between Roku and Unity is revolutionizing mobile app advertising on TV streaming platforms.
With the Roku-Unity partnership, a new era of mobile app advertising on TV streaming platforms has arrived. This collaboration brings together Roku's premium TV inventory and Unity's advanced user acquisition technology, offering app marketers a unique blend of reach, efficiency, and innovation.
By combining the direct connection to viewers provided by Roku with Unity's expertise in user acquisition, mobile app marketers can seamlessly integrate connected TV (CTV) into their user acquisition strategies. This means leveraging Roku's vast scale and Unity's capabilities to optimize campaigns for better performance and higher engagement.
Marketers now have the opportunity to tap into the growing importance of TV streaming as a performance channel, measuring the full journey of their campaigns from initial exposure to app downloads. This partnership is set to transform the way mobile app campaigns are run, offering a blueprint for future innovations in the advertising domain.
Enhancing Campaign Measurement and Optimization
Learn how the Roku-Unity partnership enhances campaign measurement and optimization for a more streamlined advertising experience.
The collaboration between Roku and Unity introduces new possibilities for campaign measurement and optimization. Marketers can now enjoy a more streamlined advertising experience, thanks to the integration of Roku's premium TV streaming inventory with Unity's Luna app marketing platform.
This integration allows for seamless blending of connected TV (CTV) into user acquisition strategies, enabling marketers to measure the full journey of their TV streaming campaigns. From initial exposure to ultimate app downloads, the growth strategies become more cost-effective and data-driven.
Roku's Action Ads further enhance the advertising experience by allowing viewers to easily initiate game downloads via their Roku remote. This seamless integration ensures a smoother transition for users from viewing to action, increasing engagement and driving better results for app marketers.
Turning CTV into a High-Performance Channel
Discover how the Roku-Unity partnership turns connected TV (CTV) into a high-performance channel for app marketers.
With the Roku-Unity partnership, connected TV (CTV) becomes a game-changer for app marketers. It offers a high-scale performance channel for apps and games, providing unique value and growth opportunities.
By leveraging Roku's scale, technology, and Unity's user acquisition capabilities, marketers can reach larger audiences and optimize their campaigns for better performance. The integration of CTV into user acquisition strategies opens up new avenues for app marketers to tap into the vast potential of TV streaming.
Now, app marketers can measure the full journey of their TV streaming campaigns, from initial exposure to ultimate app downloads. This data-driven approach allows for more cost-effective growth strategies and better targeting of the right audience.