Yashashvi Takallapalli, VP and GM of Nostra, discusses the platform's ambition to expand globally through its focus on eSports. With a 30% growth in user base in the first half of 2023, Nostra aims to reach over 200 million monthly active consumers within the next two years. Through their partnership with Glance and other device partnerships, Nostra provides personalized content recommendations and live experiences to over 230 million active consumers in India and Southeast Asia. In this article, we will explore how Nostra is driving its global expansion and revolutionizing the gaming industry.
Nostra's Focus on eSports
Exploring how Nostra's focus on eSports has driven its ambition to expand globally.
Nostra, a platform that puts games on the lock screens of select mobile phone users through Glance, has seen a surge in its user base in 2023. With a 30% growth in the first half of the year, Nostra aims to reach over 200 million monthly active consumers within the next two years.
By focusing on eSports, Nostra has tapped into the growing popularity of gaming across age groups and genders in India. The platform provides personalized content recommendations and live experiences to over 230 million active consumers in India and Southeast Asia.
Through partnerships with Glance lock screen and various eSports organizations, Nostra has created a vibrant gaming community. Consumers who are not playing games are often watching or participating in them, making eSports streaming a key component of Nostra's strategy.
Driving User Engagement Through Partnerships
Discover how Nostra drives user engagement through partnerships with Glance lock screen and eSports organizations.
Nostra's partnership with Glance lock screen allows the platform to reach a wide audience of mobile phone users. By integrating games and eSports content into the lock screen, Nostra ensures that users have easy access to gaming experiences and live tournaments.
In addition to Glance, Nostra has formed partnerships with various eSports organizations to drive consumer awareness and engagement. These partnerships enable Nostra to offer exclusive gaming experiences, such as the Nostra Gaming Week, where amateur players can compete with skilled teams and players in India.
By forging these partnerships, Nostra not only enhances user engagement but also discovers new talent and develops a robust eSports community. The platform has also introduced new formats, such as live streaming from inside any game and discussion forums, to further engage with players and create a sense of community.
Expanding Global Presence and Future Plans
Learn about Nostra's plans to expand its global presence and forge partnerships with game developers and studios.
Nostra's success in India and Southeast Asia has paved the way for its expansion into other global markets. The platform aims to enter markets such as the USA, Japan, and Latin America in the coming quarters, bringing its innovative gaming experiences to a wider audience.
To facilitate its global expansion, Nostra plans to forge partnerships with prominent game developers and studios. By introducing top-tier games on the lock screen, Nostra aims to provide widespread discovery and engagement opportunities for consumers.
With its focus on eSports and commitment to delivering personalized gaming experiences, Nostra is poised to revolutionize the gaming industry and become a global leader in mobile gaming.